Product Planning & Development Manager

Role Purpose
The Product Manager will be responsible for supporting the development, improvement, and delivery of GenBlu and GenCode products. This role will translate business needs, user feedback, partner requirements, and ecosystem opportunities into clear product requirements, user journeys, features, and delivery priorities.

The role is critical in ensuring GenBlu evolves from a loyalty app into a scalable digital ecosystem that supports member acquisition, engagement, loyalty campaigns, merchant offers, dealer activation, partner integrations, data reporting, and future monetisation opportunities.

The ideal candidate should be structured, user-focused, commercially aware, and able to work closely with technology, design, growth, loyalty, partnerships, events, merchants, and internal stakeholders to deliver practical product solutions.

Key Responsibilities

1.Product Roadmap & Prioritization

• Support the Head of Commerce in building and managing the product roadmap for GenBlu and GenCode core products.
• Translate business priorities into product initiatives, feature requirements, user stories, and delivery timelines.
• Priorities product improvements based on user impact, commercial value, business urgency, technical feasibility, and ecosystem growth needs.
• Maintain a clear product backlog with proper documentation, status updates, and delivery priorities.
• Ensure the product roadmap supports GenBlu’s goals around member growth, loyalty engagement, merchant participation, partner campaigns, and data visibility.

2. Product Requirements & User Journeys

• Gather requirements from business teams, users, merchants, dealers, partners, and internal stakeholders.
• Convert requirements into clear product requirement documents, user stories, acceptance criteria, process flows, and feature briefs.
• Map user journeys across registration, onboarding, points earning, points redemption, merchant offers, events, referrals, CRM journeys, and partner campaigns.
• Work closely with UI/UX and Brand & Creative teams to ensure product journeys are intuitive, simple, and aligned with GenBlu’s brand experience.
• Ensure requirements are clear enough for developers, QA, and stakeholders to execute with minimal ambiguity.

3. App, Platform & Feature Development

• Support the development and continuous improvement of GenBlu’s mobile app, loyalty platform, merchant tools, admin portals, reporting dashboards, and other GenCode products.
• Coordinate feature development for points issuance, redemption, vouchers, merchant offers, referral mechanics, event check-ins, partner campaigns, notifications, and user engagement tools.
• Work with the Tech team to ensure product requirements are technically feasible, properly scoped, and delivered according to agreed timelines.
• Support UAT, bug tracking, release readiness, launch coordination, and post-launch product monitoring.
• Continuously identify areas to improve app usability, conversion, engagement, reliability, and operational efficiency.

4. Cross-Functional Collaboration

• Work closely with internal teams to ensure product solutions support business needs and can be executed smoothly.
• Growth & Marketing: Support acquisition flows, app onboarding, campaign tracking, CRM journeys, push notifications, referral journeys, and engagement features.
• Commercial & Loyalty: Support points mechanics, merchant campaigns, redemption flows, voucher rules, loyalty campaigns, dealer activation, and partner-funded rewards.
• Merchant Acquisition & Operations: Support merchant listing, offer setup, campaign management, redemption validation, and merchant-facing tools.
• Events & Activation: Support event registration, QR check-ins, attendance rewards, roadshow campaigns, and offline-to-online acquisition journeys.
• Ecosystem Partnership: Support part