🧇Empowering Local Flavours: Meet Chin Ming Yang, a Hong Leong Foundation Beneficiary from Miri 💕
As part of our commitment to nurturing inclusive and sustainable communities, the Hong Leong Foundation is proud to support entrepreneurs like Chin Ming Yang, a standout participant in Program UMAMI (Usahawan Makanan Miri), our flagship partnership with SAGO Group.
Chin is an experienced food entrepreneur who has been running his artisanal ice cream business in Miri for over five years. His venture stands out for its bold and innovative use of locally sourced Sarawakian ingredients, transforming them into one-of-a-kind ice cream flavours.
A Taste of Sarawak, Reimagined
Chin’s ice cream stall has quietly become a local gem, drawing in customers with flavours that reflect the unique biodiversity and culinary heritage of Sarawak. His bestsellers include:
- Tuak ice cream – infused with the rich aroma of fermented rice wine,Â
- Terung Dayak ice cream – tangy and refreshing,Â
- Dabai ice cream – smooth, savoury, and distinctly Sarawakian.Â
These flavours are not only a nod to tradition; they represent the creativity and entrepreneurial spirit of a local business owner striving to grow sustainably.
💼 Growing Through Program UMAMI
Although he began with strong culinary skills, Chin joined Program UMAMI to strengthen other aspects of his business, especially marketing and financial management. Through the programme’s hands-on, three-phase approach, he received:
- Business training tailored for food entrepreneurs,Â
- Practical tools for budgeting, costing, and pricing,Â
- Dedicated one-on-one mentoring to refine his strategy and brand positioning.Â
- This personalised support has helped him elevate his business and build long-term sustainability.Â
Program UMAMI is part of the Hong Leong Foundation’s mission to uplift underrepresented communities through skill-building, business empowerment, and inclusive economic growth.
Interested in their products or looking to collaborate?
Get in touch with Chin Ming Yang at icecreambarstudio@gmail.com or follow their latest updates on social media: