As part of our commitment to nurturing inclusive and sustainable communities, Hong Leong Foundation proudly supports aspiring entrepreneurs like Nurul Ain Chow, founder of Global Delights Resources and a beneficiary of The Women Back to Career Programme.
💼Growing Through The Women Back to Career Programme
The Women Back to Career Programme reflects Hong Leong Foundation’s mission to uplift underrepresented communities through skills development, business empowerment, and inclusive economic growth. While Nurul Ain entered the programme with a strong passion for food, she sought to strengthen her entrepreneurial capabilities and business acumen.
Through the programme’s intensive five-day, hands-on training, she gained access to:
● Business training tailored for women re-entering the workforce
● Practical tools for budgeting, costing, and pricing
● Guidance on marketing, sales, and personal branding
● Mentorship and ongoing support to refine her business strategy and build confidence
This personalised support has enabled Nurul Ain to grow her business, expand her product offerings, and build a more sustainable livelihood.
About Global Delights Resources
Founded in 2022, Global Delights Resources is a homegrown food business based in Damansara Damai, Selangor. The brand specialises in thoughtfully crafted sweet and savoury treats inspired by tradition, quality, and homemade goodness.
A highly committed entrepreneur, Nurul Ain has actively participated in multiple sales and showcase opportunities at Hong Leong Tower and Hong Leong Bank, Petaling Jaya, in collaboration with Hong Leong Bank and Hong Leong Islamic Bank. These platforms have helped her gain valuable market exposure, strengthen customer engagement, and grow her business with confidence.
🌟Best-Selling Highlight
Kek Buah Kukus (Steamed Fruitcake) is Nurul Ain’s signature best-seller. Slow-steamed to perfection, it offers a moist, dense texture with a rich yet well-balanced flavour. Loved by customers of all ages, it is ideal for personal indulgence or gifting—a true crowd favourite that keeps customers coming back for more.
● Kek Buah Kukus
● Tart Nyonya
● Kek Pisang Moist
● Tart Nenas
● Agar-Agar Kering
● Brownies
● Sambal Penyet Pedaih
● Sambal Bunga Kantan Ikan Bilis
Interested in their products or looking to collaborate?
Get in touch with Nurul Ain Chow on her social media and follow her latest updates on social media:
Facebook: Kak Ain Bakery | Instagram: kakain_bakery | Tiktok: kakain_bakery
To find out more about Hong Leong Foundation’s programmes and initiatives, please visit www.hongleongfoundation.com.
