🍞Turning passion into a neighbourhood bakery ❤️
From the very first knead to the moment it rises from the oven, each unique creation is crafted with care, filling the air with irresistible aroma and warmth. 🌾🔥
Every loaf tells a story — a story of dedication, artistry, and the heart of the baker behind it. 👨🍳✨
After joining Program UMAMI*, Hafizur rebranded his venture as The RotiSmith and introduced sourdough and artisanal bakes to Miri’s local scene. In February 2025, he opened his own bakery, blending flavour, skill, and creativity into a thriving community favourite.
🥖 This is more than just a bakery — it’s where creativity, skill, and passion come together to create truly unique breads. Each loaf is a reflection of craftsmanship and imagination, making every bite a special experience.
Check out The RotiSmith for more info!
*Program Umami (Usahawan Makanan Miri) is an initiative by Hong Leong Foundation in partnership with SAGO Group, aimed at supporting aspiring food entrepreneurs across Sarawak.
The program provides:
- Practical training in food business operations
- One-on-one mentorship and branding support
- Guidance on budgeting, costing, and marketing
- Opportunities to connect with customers through events and pop-ups
Through this support, participants can grow sustainable, locally rooted food ventures that celebrate Sarawak’s unique flavours and culture.